March 2010
24 posts
should we be less #fail smug? →
The start of this year has brought us some memorable social media fails: Eurostar, #cashgordon and Nestle to name but a few. And how we relish kicking them when they’re down. Because: …
“I think we should do more pitches through interpretive dance”
– via @darthngo
Rory Sutherland: Life lessons from an ad man →
If you have a spare 15 minutes this is an interesting video from a Ted talk last year about perceived value
Social relationships and the future of media →
Harvard Business Review, provocative as ever!
What do you think?
Distributing relevance →
Somebody has estimated that we see over 3,000 adverts every day. 3,000 assaults on our minds, 3,000 attempts to engage with our subconscious using 3,000 attempts to achieve stand-out from the crowd….
Brilliant engagement not conundrums →
Is it just me or are we all becoming obsessed with micro-segmenting our industry specialisms with this social thing?
The amazing thing about it all is that in a joined up world our industry insists…
musings from the imedia uk brand summit →
A collection of thoughts, facts and general musings that I can extract from my scrawled notes from the rest of the event excluding my roundtable stuff which I covered last week.
…
WatchThe power of the internet is already passé
Ignite London 2 on Vimeo
Engaging your organisation with it’s brand? →
A blog I came across recently on this tag had some great pointers for building an organisation of people who believe in it’s brand
The recommendations were backed up in survey results and drawn…
A mind stretched →
Oliver Wendell Holmes, Jr. (1841 – 1935), American Associate Justice on the Supreme Court, once said “a mind stretched to a new dimension can never return to its original shape” or at least…
The Year The Dot-Com Bubble Burst - Social Media... →
What is Local Digital Content? →
A post that explores what local content is
Managing Crisis in Social Media →
Crisis Communications for the Social Media Age
Social Media Guidelines - Forrester Research →
